Is Bulova a luxury brand?

Bulova watches: Is Bulova a luxury brand?

Are Bulova watches worth the hype? This is a question that has been on the minds of many watch enthusiasts, and it’s not hard to see why. With a rich history dating back to 1875, Bulova has been a prominent player in the watch industry for over a century. But are their timepieces really worth the investment? From high-end luxury watches to affordable options, this complete review of Bulova watches will answer all your burning questions. So, buckle up and get ready to explore the world of Bulova watches and decide for yourself whether they are truly worth your time and money.

We’ll go deeper into Bulova timepieces. Continue reading if you’re interested in buying a Bulova watch, and we’ll help you choose wisely!

Bulova watches and Is Bulova a luxury brand

History of Bulova

Bulova is actually one of the oldest watch brands in the world, despite what you might think. Joseph Bulova, a Bohemian immigrant, formed and incorporated it as the “J. Bulova” Company in Queens, New York City, in 1875. Joseph Bulova opened his first factory, which was exclusively used for the manufacture of watches, in 1912. He created a standardized mass manufacturing method that was novel to the watch industry while producing watches at their facility in Biel, Switzerland.
In 1923, it was reincorporated as the Bulova Watch Company. In 1979, it joined the Loews Corporation and was later sold to Citizen at the end of 2007.

Quality of Bulova Watches

If you’re in the market for a new watch, you might be wondering if Bulova is worth the investment. With over 100 years of experience, Bulova has made a name for itself with its high-quality watches that are known for their design, durability, and precision. Here’s a closer look at what makes Bulova watches worth it.


Bulova’s stylish designs are one of the reasons why the luxury debate even started. Many of their models feature the Art Nouveau style, which is an ornamental style that blossomed in the late 1800s. The many swirls and details stand out and give an attractive look to these watches.


Bulova has always stood out for its durability. Since the watches are overall quality pieces, they have a long lifetime. The higher the tier, the more durable the watch, allowing them to be enjoyed for a more extended period of time.

Movement & Precision

Bulova watches are trustworthy timepieces. They offer great precision, depending on the tier and the model, and are generally very precise, even on the cheaper end. Bulova is known for its exceptional movement, with the brand using its own proprietary high-performance quartz movement. They also have automatic movement timepieces, with top-tier models featuring Swiss automatic movement. The Swiss-made watches are recognized for their precision and reliability, with the highest accuracy in timekeeping.

Bulova’s Price Range

Bulova is a brand that has been on the market for over 100 years, and they offer a wide range of watches that can fit any budget. The company is known for producing quality watches that are accessible to a broad range of customers.

The price of a Bulova watch varies depending on the series and model, with the high-end watches being more expensive than the low-end ones. Nevertheless, the brand offers a wide range of price points, from around $100 to $2,000 or more.

The low-end watches of the brand are perfect for those who want to have a quality watch without breaking the bank. These watches are affordable and offer an excellent price-quality ratio. They are ideal for those who want a reliable and durable watch without spending a fortune.

The mid-range Bulova watches are perfect for those who are looking for a timepiece with added features and design. These watches offer more advanced features like chronographs, water resistance, and the like. They are designed to cater to a broader range of customers, including those who are fashion-conscious and looking for a stylish timepiece.

Finally, the high-end Bulova watches are the most expensive of the brand. These watches are made of high-quality materials and are designed to last for many years. They come with advanced features and an elegant design that caters to those who want to make a statement.

Is Bulova a Luxury Brand?

In the world of horology, brands like Rolex, Patek Philippe, and Audemars Piguet typically define luxury — synonymous with high-end craftsmanship, exceptional quality, and exclusivity. When it comes to Bulova, it doesn’t squarely fit this traditional definition of luxury. Unlike its ultra-luxe counterparts that come with a staggering price tag and unparalleled exclusivity, Bulova offers more accessible, mass-produced watches. But that’s not to diminish its legacy. Bulova holds an esteemed reputation that has been built on a foundation of innovation and excellence spanning decades. Its timepieces, while affordable, are crafted with meticulous attention to detail, employing quality materials and state-of-the-art technology. This prowess hasn’t gone unnoticed. Over the years, critics, peers, and renowned media outlets have showered accolades on Bulova. So, while Bulova might not be ‘luxury’ in the strictest sense, its unique blend of quality, history, and accessibility grants it a distinguished space in the watch industry, giving its customers a touch of prestige.

High-end materials

One of the hallmarks of luxury watches is the use of high-end materials. While Bulova watches are of high quality, they may not always use the same materials as some of the top luxury watch brands. For example, while Rolex and Patek Philippe are known for their use of precious metals like gold and platinum, most Bulova watches are made from stainless steel.

However, this doesn’t mean that Bulova watches are not of high quality. The brand uses top-grade materials, including sapphire crystal, a scratch-resistant and durable material that is commonly found in luxury watches. Additionally, some Bulova watches are made with other premium materials like diamonds or mother of pearl.

Manufacturing process

Another factor that contributes to a watch brand’s luxury status is the manufacturing process. Luxury watch brands often have strict quality control standards and use artisanal techniques that require a high level of craftsmanship. Bulova also places a great emphasis on quality control and precision. Their watches are made with precision engineering and manufacturing processes that result in accurate and reliable timepieces.

However, the manufacturing process of Bulova watches is not quite the same as that of luxury watch brands like Rolex or Patek Philippe, which still rely heavily on traditional, hand-crafted techniques.

Price comparison with other luxury watch brands

Finally, the price of a watch is a significant factor in determining whether it is considered a luxury brand. Compared to top luxury watch brands, Bulova watches are generally more affordable, with prices ranging from under $100 to around $2,000.

While this may lead some to consider Bulova a more accessible brand rather than a true luxury brand, it’s important to note that the brand’s watches are still of high quality and offer a lot of value for the price. Moreover, Bulova has some models that compete with luxury watch brands in terms of design, materials, and features, and are priced similarly.

In conclusion, whether or not Bulova is considered a luxury watch brand depends on who you ask and what factors they prioritize. While the brand may not have the same prestige as some of the top luxury watch brands, it still offers high-quality, precise, and stylish watches that are often more affordable than their luxury counterparts.

Review of Popular Bulova Models

Bulova has always taken pride in its remarkably accurate timepieces. Their most well-known watch is without a doubt the Accutron, which was developed before the quartz watch and peaked in popularity in the 1960s. Accutron has had a significant impact on technology history. The Precisionist timepiece followed it. We will feature the Bulova models that we think are best.

Bulova Lunar Pilot


The vintage watch market is important when purchasing a Bulova. One of the strangest timepieces in the entire world is an Accutron from the 1960s. These timepieces are popular among watch aficionados and technology enthusiasts. The Accutron II, which is available today from Bulova, is a retro-inspired timepiece with modern technologies. An Accutron II can be identified by its crown, which is oddly situated at four o’clock.

The Precisionist

The Precisionist

The Precisionist line is a wonderful option if you like a watch with the most cutting-edge quartz technology. Bulova launched the Precisionist line at Baselworld in 2010. It oscillated eight times faster than a regular quartz watch at a frequency of 262,144 Hz. Only watches with radios and GPS systems can surpass the variation of 10 seconds each year. The chronographs in this series have a diameter of 48.3 mm and a thickness of 17 mm; with those dimensions, they make good companions for larger wrists. One distinguishing feature of this technology is smooth-sweep seconds; quartz watches typically feature jumping seconds, which move in one-second increments. Additionally, they are waterproof up to 300 meters, making them ideal diving watches. A 43 mm-diameter trio of straightforward watches are also included in the Precisionist line. These watches are also water resistant, although only up to 100 m.

the curve watch

The Curv

The Curv’s unusual shape draws your attention. Your wrist’s shape is well accommodated by its 43-mm or 44-mm case, and its movement has also been carefully changed. The timepiece, according to Bulova, is the first chronograph featuring a curved movement. The sporty Curv’s subdials are set out in a Tricompax design.
Although some of the watches in Bulova’s collections have mechanical movement, quartz watches predominate in their design. Their classic automatic series includes watches with skeletonized dials that allow you to see the movement.

Marine star watch

The Marine Star 

Fans of water sports often choose Bulova’s Marine Star range. It is waterproof up to 100 meters. Bold accents and cutting-edge materials drawn from the sea are used in the watch. In order to create the porthole design, which was first made popular by Audemars Piguet’s Royal Oak and is frequently employed by Hublot, the bezel is fastened to the case with six visible inbus screws.

Price – Do Bulova watches hold value?

There is a wide range of Bulova watches available from different eras. The price will be significantly influenced by their materials and condition. The cost of the contemporary retro Accutron II is about $250 USD. A genuine antique Accutron in excellent condition, on the other hand, is more expensive and costs about $1,600 USD. It only costs $1,400 USD to buy a chronograph with an automatic mechanism and an 18-karat yellow gold casing. The price of a new Precisionist chronograph is about $900 USD. The price of a Marine Star watch is roughly $200 USD. Fans of retro diving watches will also find value for their money. We believe Bulova watches offer good value given the high level of quality and accuracy these timepieces provide. Additionally, these models typically hold their value if you decide to sell them later.

Pros and Cons of Bulova Watches

When considering purchasing a watch, it’s essential to weigh the pros and cons of a brand to ensure you’re making an informed decision. Here are some of the advantages and disadvantages of owning a Bulova watch:


Quality-price relation – Bulova watches are known for their excellent quality at an accessible price point. You can expect to find high-end materials and advanced features in Bulova watches, without the need to break the bank.

Innovation – Bulova has been at the forefront of watchmaking innovation for over a century. They have many groundbreaking accomplishments under their belt, including the development of the world’s first electronic watch, the Accutron.

Value – Bulova watches provide great value for their price, with many models boasting features that can rival those of more expensive luxury watch brands.


Styling – While many of Bulova’s watches are stylish and well-designed, some people may find the brand’s overall aesthetic to be less luxurious than other high-end brands.

Size – Some of Bulova’s watch models are larger and bulkier than traditional watches, which may not be to everyone’s taste. However, this is a matter of personal preference, and some people may appreciate the bold and statement-making look of larger watches.

Conclusion: Are Bulova Watches Good?

In conclusion, the question of whether Bulova watches are good can be answered with a resounding yes. Bulova has been a trusted and respected name in the watchmaking industry for over 100 years, and for good reason.

The quality-price ratio of Bulova watches is hard to beat, with even their lower-tier watches offering high-quality construction and precision at an affordable price. The brand’s commitment to innovation and value has kept it relevant and competitive in the market.

However, like any brand, there are some drawbacks to consider when purchasing a Bulova watch. Some customers may not be satisfied with the styling and size options available, and there are other luxury watch brands with more prestige and recognition.

Overall, if you are looking for a quality watch that offers good value for your money, Bulova is a solid choice. Their watches are reliable, durable, and precise, making them a worthwhile investment for anyone in the market for a new timepiece.


How long has Bulova been in business?

Bulova has been in business for over 145 years. The company was founded in 1875 and has been producing high-quality watches ever since.

Where are Bulova watches made?

Bulova watches are made in various locations, including Switzerland and Asia. The exact location of the manufacturer depends on the specific model of the watch.

Are Bulova watches good quality?

Yes, Bulova watches are known for their high quality. They are well-regarded in the industry for their durability, precision, and innovative features.

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