Glycine Airman No1

Why are Glycine watches so cheap?

In a world where high price tags are often synonymous with quality, finding a gem like Glycine can feel like striking gold. With their Swiss pedigree and surprising affordability, one can’t help but wonder, “Why are Glycine watches so cheap?” Despite this question often being asked with a skeptical eyebrow raised, it’s a query that deserves an in-depth answer. After all, in the realm of watchmaking, the relationship between price and quality is as complex as the mechanics of a timepiece itself. This article will delve into the factors contributing to Glycine’s affordable luxury, from its manufacturing practices to its strategic business decisions. Intrigued? You should be, especially if you’ve read our exploration into the luxurious appeal of the Invicta brand. So buckle up, and let’s unravel the mystery of Glycine’s inviting price tags without further ado.

Glycine watches are affordably priced due to streamlined production costs and operational efficiencies. Invicta’s influence has led to cost-effective manufacturing methods and a high-volume, low-margin business model. Additionally, Glycine no longer produces its own watch movements, reducing expenses. Efficient supply chain management further allows for cost savings, making these quality watches accessible to a broader consumer base.

Affordable Glycine watch

Understanding Glycine Watches

Glycine is a Swiss watch brand renowned for creating high-quality timepieces. Founded in 1914 by Eugene Meylan in Bienne, Switzerland, Glycine earned its reputation for precision and craftsmanship early on, particularly for its automatic watches and chronometers.

In 2016, a pivotal event occurred when the Invicta Watch Group, a company known for producing affordable timepieces, acquired Glycine. This acquisition sparked speculation among the watch community about potential changes in the direction of Glycine’s brand.

Glycine Watches Manufacturing Origins

As a Swiss watch brand, Glycine carries the reputation of “Swiss Made” quality, a mark that commands respect in the world of horology. This label guarantees that a watch is assembled, inspected, and tested in Switzerland, which is Glycine’s tradition.

However, it’s important to mention the production of Glycine watches also occurs in China. The question arises: What differentiates the Swiss-made Glycine watches from those made in China? The distinction often lies in the movement of the watches and the final quality checks, which for the Swiss-made models, are completed in Switzerland according to Swiss watchmaking standards.

The Invicta Ownership

The acquisition of Glycine by Invicta Watch Group had a profound impact on the brand. Invicta, known for its mission to provide quality watches at accessible prices, has broadened Glycine’s market reach and made its timepieces more affordable.

Under Invicta’s ownership, Glycine has maintained its dedication to quality while benefiting from Invicta’s efficient manufacturing and distribution processes. These changes have led to a decrease in prices, making Glycine watches more accessible without significantly compromising the brand’s reputation for quality.

Factors Behind Affordable Pricing of Glycine Watches

So why are Glycine watches so cheap, particularly in comparison to other Swiss watch brands? The affordability of Glycine watches comes down to several key factors.

Firstly, production costs play a critical role. Invicta’s influence on Glycine’s manufacturing process, including leveraging more cost-effective production methods, has led to a reduction in expenses.

Additionally, Invicta’s business model, which focuses on producing large volumes of watches to be sold at competitive prices, has also influenced Glycine’s pricing strategy. This high-volume, low-margin approach enables the company to offer quality watches at more accessible prices.

Finally, supply chain factors also contribute to Glycine’s affordability. The efficient use of distribution channels allows for cost savings, which are then passed on to the consumer.

Swiss-based Watch Manufacturer vs. Outsourcing

Glycine, as a Swiss watchmaker, initially produced all its movements in-house, in Switzerland. However, like many other brands, Glycine has also leveraged outsourcing to create more cost-effective timepieces. This blend of Swiss-based and outsourced watch movements allows Glycine to offer a range of products at different price points.

Swiss-based movements are meticulously crafted and undergo rigorous quality checks, which contribute to their higher price. Outsourced movements, on the other hand, are typically mass-produced and offer reliable performance at a more affordable cost. Therefore, whether it’s an in-house Swiss movement or an outsourced one, Glycine ensures that the quality of its watches is maintained, while also providing options for various budgets.

Material and Construction Quality of Glycine Watches

One of the most impressive aspects of Glycine watches is their construction quality. The brand extensively uses 316L stainless steel, known for its durability and resistance to corrosion, thereby enhancing the longevity of their watches.

Moreover, Glycine uses sapphire crystal for the watch glass. Sapphire crystal is one of the hardest materials available, second only to diamond, and offers excellent scratch resistance. These high-quality materials play a significant role in the overall durability and robustness of Glycine watches, which is impressive given their affordable price point.

Glycine: A Good Brand Despite Low Prices

It’s essential to address the misconception that low prices indicate poor quality. Despite the affordable prices, Glycine has maintained its reputation for reliability and quality. The brand has continued to produce watches that are appreciated by enthusiasts for their excellent build, stylish designs, and dependable performance.

Glycine’s commitment to its core values and its ability to adapt to market changes has ensured its continued relevance and respect in the watch industry.

Best Entry-Level Swiss Watches: Where Does Glycine Stand?

When it comes to affordable, entry-level Swiss watches, Glycine stands alongside reputable brands such as Tissot and Swatch. With a range of models that cater to different tastes and preferences, Glycine provides an accessible gateway into the world of Swiss watches.

The brand’s mid-range offerings, like the well-known Airman and Combat collections, deliver on quality, style, and functionality, thereby solidifying Glycine’s standing in this competitive market segment. For example, the Combat Sub model costs approximately 500 USD for a 42 mm diameter, while the Airman No1 is available at an estimated price of 835 USD for a 36 mm diameter.


In sum, Glycine offers a unique proposition in the watch industry by combining Swiss watchmaking traditions, quality materials, and affordability. While the question “Why are Glycine watches so cheap?” may initially suggest skepticism, a deeper understanding reveals a brand that smartly leverages production methods, materials, and a volume-driven business model to deliver reliable timepieces without the hefty price tag.

Whether you’re a seasoned watch collector or a newbie in the horology world, Glycine offers a wide range of timepieces that are not only affordable but also boast Swiss quality, making them an excellent choice for anyone seeking value for money.

Is Glycine a respected watch brand?

Yes, Glycine is a well-respected watch brand in the industry. It has a rich history dating back to 1914 and is renowned for its Airman and Combat collections. Glycine is known for its meticulous craftsmanship, Swiss precision, and commitment to quality despite its surprisingly affordable prices.

Are Glycine watches made in China?

No, Glycine is a Swiss watch brand. However, like many other global companies, some parts or processes could be outsourced to other countries, including China. The company has maintained its Swiss identity and core manufacturing in Switzerland.

Is Glycine made by Invicta?

No, Glycine is not made by Invicta. Glycine has its own unique history, being established in 1914 in Bienne, Switzerland. However, in 2016, Glycine was acquired by the Invicta Watch Group, an international brand known for its diverse range of timepieces. Despite the acquisition, Glycine maintains its distinctive Swiss watchmaking tradition and brand identity.

Is Glycine Swiss made?

Yes, Glycine is a Swiss-made watch brand. It was founded in Bienne, Switzerland, and even after its acquisition by the Invicta Watch Group, the brand has maintained its Swiss manufacturing processes and continues to embody the superior quality and precision that “Swiss Made” signifies in the watch industry.



Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *