is invicta a luxury brand

Invicta watches: is Invicta a luxury brand?

Ever asked whether is Invicta a luxury brand? Many modern watch collectors and aficionados simply don’t bring up Invicta watches in conversation. Should you consider Invicta watches? After all, Invicta is a huge brand and has been around for a very long time. As a result, we will evaluate how valuable Invicta watches are and what to consider when making a purchase. Also, read our comprehensive Guide about the Different Types of Watches.

is invicta a luxury brand

What kind of brand is Invicta?

Invicta is an American watch manufacturer, however its origins are in Switzerland . Raphael Picard established Invicta as a Swiss watch manufacturer in La Chaux-de-Fonds, Switzerland, in 1837. Invicta originally created mechanical and automated clocks and is committed to providing high-quality timepieces at a cost that is affordable for everyone. The basic idea and ideology of Invicta are still at the heart of every Invicta creation, and the company is still privately owned and run. Invicta filed for bankruptcy in the early 1980s and was bought by Ondix S.A in 1983, who carried on making Invicta watches in Switzerland. In 1991, after being acquired by American owners, Ondix was revived after folding because of weak sales. Invicta purchased Swiss watchmaker Glycine in April 2016.

Is Invicta a good brand?

You’ll see that people’s opinions on Invicta watches vary depending on the price range. Under $250 USD, Invicta watches offer good selections, and I believe these timepieces are a decent value at that price point. If the budget is increased by more than $250 USD, start considering other brands like Orient, Seiko, and Swatch.

Is Invicta a luxury brand?

No, Invicta is not a luxury brand. Invicta is committed to providing high-quality timepieces at a cost that is attainable for everyone. They offer a wide variety of styles, designs, and mass productions and are available in many department stores.

Are Invicta watches really Swiss Made?

Yes, to raise the bar and elevate time to a new level, Invicta has a Swiss-Made collection. Each watch carries a unique identification tag for the Swiss-made mark and complies with all formal rules established by the Federation of the Swiss Watch Industry. However, if the watch doesn’t have the Swiss Made mark, it is not from the Swiss-Made collection.

What are the most popular Invicta watches?

There are more than 40 collections in the Invicta watch catalog, however I’ve listed the highlights below to assist you choose the best watches:

Invicta pro diver watch

Pro Diver Men Model 9403- Pro Diver Collection

One of Invicta’s biggest and most well-liked collections is the Pro Diver collection. The Model 9403 from this series caught my eye because it’s a diver watch with stainless steel case and with a vibrant bezel (Pepsi) like the GMT from Rolex. Unlike other Invicta watches, which tend to be rather huge, this one has a case that is 40mm, which is a traditional men’s size. It offers a 200-meter water resistance and a Japanese automatic movement.

Invicta speedway

Speedway Men Model 37953- Speedway Collection

For racing enthusiasts, the speedway collection is appropriate. The watches’ sleek, fashionable, and slim design, pretty clearly illustrates this. There are numerous watches in this collection that I might have chosen, but I went with the Model 37953, a vibrant chronograph with a 52mm stainless steel case that looks good on the wrist. A Japanese Quartz movement powers it. It is 100 meters water resistant. A red silicone band is included with it.

Invicta Angel watch

Angel Lady Model 20023- Angel Collection

Invicta doesn’t just put out watches for men. They have some pretty great women’s watches too, especially in the Angel collection. I chose the Angel Lady Model 20023 which features a stainless steel case with a gold color and a vibrant Bezel. the case size is 40mm and it is powered by a Swiss Quartz movement. It has 200 meters of water resistance.


Is Invicta a luxury brand?

Invicta is not typically considered a luxury brand in the traditional sense, particularly when compared to brands like Rolex, Patek Philippe, or Audemars Piguet. However, Invicta does offer a wide range of watches that can provide a luxury feel and appearance at a more affordable price point.

Where do Invicta watches rank?

Invicta watches rank well in the mid-range watch market. They are known for their good build quality, stylish designs, and affordability. While they may not compete with high-end luxury brands, they do offer a great value for their cost, making them a popular choice for many watch enthusiasts.

Is Invicta owned by Rolex?

No, Invicta is not owned by Rolex. Invicta Watch Group is an independent company founded in 1837. It has no corporate relationship with Rolex, which is a separate and distinct company.

Is Invicta a reliable brand of watch?

Yes, Invicta is generally considered a reliable brand. The watches are known for their quality construction and use of solid materials, such as stainless steel and reliable quartz or automatic movements. As with any brand, the longevity and performance of the watch can depend on how well it’s cared for.

Who are Invicta’s competitors?

Invicta’s competitors include other mid-range watch brands such as Seiko, Citizen, and Casio. These brands, like Invicta, offer a wide range of styles and designs at affordable prices, making them popular choices for consumers looking for good value in a wristwatch.

Check out the article on Glycine watches which are owned by Invicta. Another article you can check is the Invicta 8926 vs Rolex Submariner, Discover the Cost of a Patek Philippe

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  1. I’m particularly interested in their watches. It’s quite interesting to note how Invicta manages to retain an element of quality in their products, while keeping prices accessible. Given their positioning in the market, do you think Invicta might venture into the high-end luxury segment in the future? Do they have any collections that might be considered premium or luxurious, despite not carrying a hefty price tag?

    1. Certainly, Invicta’s ethos revolves around producing high-quality watches at affordable prices, but they do offer a premium collection – the Reserve collection. These watches showcase a higher level of craftsmanship and design detail, offering a sense of luxury without the extravagant cost. As for venturing into the high-end luxury segment, it’s possible, but it would mean a significant shift in their brand identity. It’s a decision only Invicta can make, but for now, they continue to provide excellent value in their niche.

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